Best Practice: Raben
Dutch Experience in Logistics applied to the Ukrainian Market
Every month, the Embassy presents an example of successful Ukrainian-Dutch cooperation in business. This month features the logistics operator Raben Ukraine.
Introduction to the company
The company giving rise to Raben Group was founded in the Dutch city of Winterswijk in 1931.
Raben Ukraine started its activities twelve years ago from one branch in Kyiv, which had up to five employees. The company consistently expanded since that time. Currently, Raben Ukraine operates seven branches throughout the country (Donetsk branch is temporarily out of service) and maintains a leading position in the Ukrainian third party logistics market.
Keys to success
When Raben Group entered the Ukrainian market, the logistics industry was at the beginning of its formation. Raben recognized the potential of the market. Through significant investments in technologies and its own infrastructure, Raben succeeded in developing with the market.
“Now we have seven branches in major Ukrainian cities and around twenty sub-branches providing full range of logistic services. The modern X-dock, developed distribution network, our own customs cargo terminal, professional warehouse facilities and the qualified staff give our customers a real advantage in terms of optimizing costs and providing them with tailor made solutions,” sums up Ewald Raben, President and CEO of Raben Group.
Boris Khruslov, director of Raben Ukraine, agrees that consistent investments in facilities, constant work on processes optimization, tailor made solutions and customer focus are key to Raben’s success in Ukraine: “Raben Ukraine is one of the few companies that keep investing in spite of the vague economic situation in the country.”
However, it is not only its application of modern technologies that determine Raben’s success on the Ukrainian market. Professional experience and an individual approach to each customer have enabled the company to hold the leading position on the Ukrainian contract logistics market for many years.
Raben’s professional Key accounts management and sales teams monitor tenders and organize sales meetings with potential customers on a regular basis. Raben also has a good experience conducting business tours to their premises for Dutch companies. These visits were organized by the Netherlands Embassy. “In this way Dutch people can see the services and capacities we provide, have direct conversations with competent people and create the whole picture of possible cooperation,” says Oksana Terpylo, Marketing specialist at Raben Ukraine.
To wrap up, Oksana Terpylo has some advice for Dutch entrepreneurs looking for opportunities in Ukraine. She advises companies to familiarize themselves with complex issues such as the taxation system, customs clearing procedures and authorizing committees. Raben Ukraine can also provide its expertise in mentioned issues.
For more information about Raben Ukraine, take a look at the company website: www.ukraine.raben-group.com